GEOX is having end of season sale with up to 50%off storewide! Time to get yourself a pair and experience first-hand how GEOX Breathes! This promotion period from 25 Mac – 27 Mar 2016 ONLY!Exclusive preview for GEOX members on 24 Mar 2016. Quick sign-up as a member now to enjoy! Term & Conditions apply, except best buy.
Date: 25 Mar – 27 Mar 2016
Venue: GEOX Store at Jaya Shopping Centre, Lot G-15A, GF
Location: Jalan Semangat, Seksyen 14, 46100 Petaling Jaya, Malaysia
Geox is an Italian brand of shoe and clothing manufactured with waterproof/breathable fabrics
The company was founded in 1995 by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology.
Polegato was born in 1952 near Treviso. Originally groomed to take over the family wine-making business, company promotional material has it the idea for the shoe came when he participated in a wine industry conference in Reno; while out jogging in Reno’s hot desert climate, his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a Swiss Army knife.
He developed the idea into a viable product with the help of a small leather-goods business his family owned.
After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Polegato began large-scale production of shoes under the Geox brand name. That same year, he improved the original patent and extended the product range to men’s and women’s footwear.